AN EXAMINATION OF HOTEL CORPORATE PHILANTHROPY BEHAVIOR.

This study evaluated five hotel corporation philanthropy behavior by examining how those hotels give back to society and the objectives of their efforts. Information was gathered from each hotel company's website and annual report. The results indicated that current hotel corporate philanthropy efforts include environmental considerations, community issues, and relationships with national and international charities and causes. Strategies which assist hotel corporations to effectively plan philanthropic efforts were provided

Cita:
Diorisio, C., & McCain, S. (2007, July). AN EXAMINATION OF HOTEL CORPORATE PHILANTHROPY BEHAVIOR. Consortium Journal of Hospitality & Tourism, 12(1), 37-45. Retrieved October 17, 2008, from Hospitality & Tourism Complete database

International hotels.

The average growth in international tourist arrivals was 4.5 per cent in 2006, which is substantially above long-term expectations and is a very positive sign for the hotel industry. Hotel chains are rapidly expanding and developing in key markets and the outlook for 2007 is good. The results, however, throw up some interesting pointers on how the global hotel market is changing and how the world's emerging markets are generating increased travellers year on year. The three emerging markets of China, India and the Gulf States are seeing the largest growth opportunities of the industry. It is predicted that between India and China, a total of 1.4 million additional branded hotel rooms will soon be required. The world's largest tourism spend market in the USA still has some room for growth, which is predicted in both domestic and outbound terms to double from $830bn to $1.6tn by 2015. Interestingly, this growth is predicted to be mostly at the luxury end of the market. Increased travel by this silver segment will keep Europe as the number one tourism exporting region, delivering some 730 million travellers by 2020. Education and training establishments will be needed at an international standard to retain good quality hotel staff. The industry must also not lose touch with its local roots and like many industries it must ‘think globally and act locally’. Hoteliers need to define the brand persona including operations, sales, marketing and service delivery so they are adapted to the different needs of their target generational segment. Customer loyalty will depend on a hotel operator's ability to deliver the brand promise consistently throughout their hotel experience so creating a brand premium.Journal

Cita:
Harvey, B. (2007, July). International hotels. Journal of Retail & Leisure Property, 6(3), 189-193. Retrieved October 17, 2008, doi:10.1057/palgrave.rlp.5100061

An Examination of Quality Management in Luxury Hotels.

The purpose of this case study was to analyze and compare the total quality management (TQM) practices of three luxury hotels. Leadership, guest and market focus, and information and analysis emerged as the three most significant TQM factors successfully implemented in these three hotels. The human resource focus factor was less successfully integrated into these hotels' operations. Although the three hotels claimed that they managed their processes effectively, these processes were not as well-designed or complex as in many other quality-conscious companies. Strategic planning emerged as one of the most difficult factors to implement. The general managers interviewed argued that these six factors contributed positively to their hotel's business results. Managerial and research implications are also discussed.

Cita:
Sila, I., & Ebrahimpour, M. (2003, April). An Examination of Quality Management in Luxury Hotels. International Journal of Hospitality & Tourism Administration, 4(2), 33-59. Retrieved October 17, 2008, from Hospitality & Tourism Complete database.