AN EXAMINATION OF HOTEL CORPORATE PHILANTHROPY BEHAVIOR.

This study evaluated five hotel corporation philanthropy behavior by examining how those hotels give back to society and the objectives of their efforts. Information was gathered from each hotel company's website and annual report. The results indicated that current hotel corporate philanthropy efforts include environmental considerations, community issues, and relationships with national and international charities and causes. Strategies which assist hotel corporations to effectively plan philanthropic efforts were provided

Cita:
Diorisio, C., & McCain, S. (2007, July). AN EXAMINATION OF HOTEL CORPORATE PHILANTHROPY BEHAVIOR. Consortium Journal of Hospitality & Tourism, 12(1), 37-45. Retrieved October 17, 2008, from Hospitality & Tourism Complete database